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5 Important Rules In Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have
Seo What Else you Should Know
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Some Best Known Ways for SEO and What Else You Should Know
I am still amazed at the new articles still being posted on the basics of search engine optimization. Not that they are wrong by any means.
Helping a failing PPC account
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What to look for when taking over an under achieving campaign.
One of the first things I look at when taking on an existing PPC program that is not performing well, is to look at the account layout. Most of the time I find there is no structure or meaning to the campaign or the ad groups. Having all your keywords in one ad group all set to broad match is typical of some of the campaigns I have run across. Here is a simple formula I use that will allow you to evaluate your progress at a glance.
How to best use Cross Selling
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With the holiday season fast approaching, and the forecast for spending pretty dismal, e-marketers are looking for time-tested ways to increase sales. One successful method is to up sell, also known as cross selling.
Is SEO really that hard?
About two years ago a friend ask for some SEO help for their site. I tired to explain in what I thought where simple elementary terms, ok what I thought where elementary. After several hours of does that make sense and it needs to be relevant they never got it.
a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
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